Before partnering with STRATAFOLIO, Hatcher-Hill Properties faced several challenges in managing their growing portfolio of commercial leases. Lease terms were tracked manually using spreadsheets, increasing the risk of errors, missed deadlines, and lost revenue due to overlooked escalations or renewals. This approach also made it difficult to maintain visibility across all properties and lease agreements.
Hatcher-Hill, a commercial real estate development and management company based in Knoxville, Tennessee, has experienced steady growth over the past two decades. What started as a small venture between two friends has expanded into a portfolio worth $135 million, made up of mostly multi-tenant strip centers as well as some standalone restaurants and ground leases. As the company grew, so did the complexity of managing leases, financials, and investor relations.
When Lindsey Hatcher, CPA and daughter of one of the founders, joined the company as Controller in 2022, she saw a lot of opportunity to improve record-keeping and reporting. She said, “We didn’t even have a complete listing of entities or investors; we had to go through tax returns to see the big picture.” To get a better handle on the financial landscape of the business, Lindsey and Hatcher-Hill turned to STRATAFOLIO.
With a portfolio of more than 300 leases and no central data management system, Hatcher-Hill faced increasing challenges in understanding its properties and portfolio. Lease documents, financial reports, and investor records were scattered across multiple systems, leading to inefficiencies and potential errors.
“When I came into the company, I realized our data was all over the place. There was no unified system, and we were duplicating work,” said Lindsey. “Leases were saved in different files and cash flow projections were unreliable due to outdated information.”
Lindsey saw the opportunity to implement a centralized platform that could streamline financial forecasting, document management, and investor reporting—without requiring a complete overhaul of the existing accounting systems.
In her new role, Lindsey was looking for a system everyone could use to get accurate info in real time. Hatcher-Hill started implementing STRATAFOLIO in 2022, with full onboarding completed by the end of 2023. The platform quickly became an integral tool for the company, particularly in financial planning and lease management.
“STRATAFOLIO gave us a much better grip on our data,” Lindsey explained. “Now, our property managers can access lease documents from anywhere, and the leadership team can make better decisions—more confidently—about our properties.”
For Hatcher-Hill, the key benefits of using STRATAFOLIO include:
STRATAFOLIO is being used across Hatcher-Hill, not just by the financial team. “Our team was initially hesitant about adopting a new system—change is hard—but we’ve been pleasantly surprised at how much everyone in-house touches the system in some way,” Lindsey shared.
Since implementing STRATAFOLIO, Hatcher-Hill has seen improvements in operational efficiency and financial oversight. Lindsey said the system has been a game-changer for cash flow planning and estimating taxable income, especially with so many assets in motion.
“When we completed onboarding and saw the full picture of our cash flow, it was eye-opening,” Lindsey said. “We saw how far off our previous cash flow analysis was because data was outdated, manually entered, and incorrect in some locations. Once we had the right information, we were able to make big decisions, confidently, using data.”
In addition to providing more reliable data and reporting, STRATAFOLIO helps Hatcher-Hill save hours of manual work. “We’re saving tons and tons of hours for many people across the company,” she said. From data entry and document management to reporting and cash flow analysis, STRATAFOLIO helps Hatcher-Hill get information and make decisions faster.
An unexpected benefit, Lindsey noted, is that the system has been a tremendous resource for onboarding new employees. Organized data and reporting help them understand the company, property structures, tenant agreements, and investor relationships much faster.
Hatcher-Hill plans to continue expanding its use of STRATAFOLIO, with invoicing and accounts payable next on the list. Even without using the full power of the platform, the company is saving time and improving decision-making.
“STRATAFOLIO has already made a big impact, and we’re excited to see how it continues to improve,” Lindsey said. “Having all of our data and documents in one place has transformed how we operate, and it’s helping us make decisions based on data we can rely on.”
L I N D S E Y H A T C H E R
CEO of Hatcher-Hill
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