Having the right tools is crucial to running a successful business. As a commercial real estate owner, there are plenty of options for property management softwares that offer to help you track finances, property and lease information, and even handle tenant interactions. But how do you know which platform is best for you?
First, look at your own business needs and priorities. Then, once you have your list, compare and contrast different programs to find your best match. Here, we’ll help you decide by walking through a side-by-side comparison of STRATAFOLIO vs. DoorLoop, two major property management platforms.
Core Focus
STRATAFOLIO
STRATAFOLIO’s core focus is commercial real estate, including retail, office, and medical spaces, or really anything with multi-year leases. It is built for owners, investors, and property managers dealing with complex portfolio ownership, including LLCs and syndicated ownership. It also handles complex commercial leases, such as NNN structures. STRATAFOLIO is a QuickBooks-approved app. Meaning you will find us on the QuickBooks marketplace which requires an annual reassessment.
DoorLoop
DoorLoop’s main focus is on residential properties and some mixed-use properties. It largely serves single-family or small multifamily portfolios, and is best equipped to handle residential leases. DoorLoop is set up for single-entity ownership, rather than complex ownership setups. Larger portfolios may require higher fees, and there may be limits on transaction amounts.
Financial & Accounting Features
STRATAFOLIO
A complete two-way integration with both QuickBooks Desktop and Online allows real-time data syncing and supports a variety of accounting and data tracking tools. STRATAFOLIO supports the use of multiple QuickBooks accounts. Popular features include cash flow and NOI tracking and detailed financial reporting with both property and portfolio-level views. Additionally, STRATAFOLIO offers automations for lease management, loan management, and common area maintenance (CAM) reconciliation.
DoorLoop
A one-way sync with QuickBooks Online from DoorLoop into QuickBooks. This means that information from QuickBooks does not automatically update in DoorLoop, resulting in a need for manually cross-checking and updating in both programs. The one-way setup also sometimes results in miscategorization or miscalculation of finances. DoorLoop does not integrate with QuickBooks Desktop. The program also only connects to a single bank account, which may be limiting for large businesses. Not only is separating business accounts best practice, it is also often the law.
DoorLoop is particularly useful for tracking rent collection and operating expenses, rather than performing high-level analysis.
Lease & Tenant Management
STRATAFOLIO
Tracks all aspects of commercial leases, including lease escalations and CAM charges. It also offers notifications for lease expirations and tracks important tenant details, ensuring you never miss key dates or lose information. A tenant portal allows for easy rent collection, ACH payments, and maintenance request tracking.
STRATAFOLIO also automates complex, time-consuming processes. For example, you can perform CAM reconciliation in just one click, saving time and building trust through fast and accurate calculations every time. Reliably calculate each tenant’s pro-rata share and make smart lease escalations with STRATAFOLIO’s calculation tools.
DoorLoop
Specializes in residential leases. DoorLoop also offers a tenant portal that includes online applications, tenant onboarding, and a maintenance request system. However, some features, like tenant messaging systems or lease signatures, may require purchasing a higher subscription tier or additional fees. Available customer support is focused on owners and managers, rather than tenants.
The software is well-suited for handling rent and utility payments and allows automation of repetitive management processes, though some processes, including late fees and lease renewal, may require manual attention. Depending on the subscription tier, different ACH fees may apply for online payments. DoorLoop focuses mainly on ACH payments and may not allow invoicing.
Reporting Tools
STRATAFOLIO
STRATAFOLIO easily provides a variety of official reports that can be used in audits or investor presentations. Detailed tracking of metrics including property performance, occupancy, expenses, rent roll, and lease details. This comprehensive tracking setup makes analysis clear and simple, both for individual assets and the portfolio as a whole.
STRATAFOLIO can generate reports for various aspects of portfolio management. Plus, it also offers reports and dashboards specifically for investors for easy demonstration of property performance.
DoorLoop
Tracks crucial metrics like income, rent roll, expenses, and payment delinquency. Reporting features are strongest for smaller, residential-focused portfolios, and tracking is focused on whole properties, rather than individual units or tenants.
Integration & Customization
STRATAFOLIO
Full two-way integration with both QuickBooks Desktop and Online provides access to a variety of accounting tools. It also ensures that all financial details are updated and accurate across both platforms. Customize automations and reports for a clear view of exactly what you need. It also includes AI tools for additional support.
DoorLoop
The platform supports a one-way integration with QuickBooks Online. Information from QuickBooks does not update back into DoorLoop, so this process must constantly be performed manually. DoorLoop offers an easy-to-use interface with fewer options for customization, although it offers frequent system updates and new tools. Additional features and tools for specific needs may require additional fees.
Customer Support
STRATAFOLIO
The platform provides full-service onboarding and training, as well as support via phone, email, and AI chat. Support is especially strong for lease escalations and CAM reconciliation questions, while blogs and knowledge bases provide additional help and insight into the commercial real estate business. The onboarding process is designed with commercial real estate in mind. The team designated for the onboarding effort includes accountants, bookkeepers, and QuickBooks ProAdvisors who know commercial real estate. They do the heavy lifting, helping to get clients onboarded and taking advantage of all the time-saving features as quickly as possible.
DoorLoop
This software offers email and chat support, as well as online written and video knowledge bases. DoorLoop’s onboarding process is mainly self-paced modules, and data transfer may require manual entry.
Learn More About Why STRATAFOLIO Might Be the Solution for You
Choosing a property management software, or changing to a new one, is a big moment for your commercial real estate business. It’s important to have as much information as possible in order to make strong decisions. Reading articles is a great place to start, but STRATAFOLIO vs. DoorLoop is just one comparison. For a deep dive on all the ways that STRATAFOLIO can benefit your business, schedule a free 1:1 demo now.
