The real estate business has always been very active, with new tools and trends coming out all the time. As the world goes digital, companies are investigating how to make their work easier. Real estate is no different. This is where real estate technology comes in, changing the way real estate agents work.
Automation has become an essential tool for people in the industry recently, helping them save time, do fewer jobs by hand, and work more efficiently. Automation tools can handle everything, from finding new leads to keeping track of transactions. This frees up agents and brokers to focus on finishing deals and getting to know their clients better. In fact, 61% of real estate businesses report adopting automation. It has revolutionized many aspects of the industry and has streamlined processes while improving the bottom line.
In this blog post, we will go over exactly what automation is and break down the top five benefits of real estate automation.
What is Real Estate Automation?
When technology is used to speed up and make tasks easier in the real estate business, this is called “real estate automation.” Automating simple tasks like setting up property viewings, sending follow-up emails, and making reports is one example. More complicated tasks include managing leads and keeping track of interactions with clients. By using technology, real estate agents may be able to get more done, spend less time doing manual work, and be more accurate.
Real estate technology not only saves time but also makes data more accurate. There is less room for error when jobs like data entry are done by machines. By automating tasks, agents and brokers can also give their clients a more personalized experience by following up with them on time and keeping things organized.
Real estate managers can grow their businesses more efficiently when they use automation tools. As technology improves, robotics will significantly impact the future of the real estate business. Real estate marketing automation is one area where this change significantly affects. This technology helps managers organize their marketing efforts and reach potential clients more quickly.
If that’s the case, here are the top five benefits of real estate automation that might convince you it’s just what you need.
Benefit 1: Level Up Effectiveness and Efficiency
One of the obvious benefits of automation in the real estate industry is that it can significantly increase effectiveness and efficiency, and is a great way to offload some work from your team. By eliminating the manual processes in place, you and your employees can focus on activities that drive the bottom line, like meeting clients, closing deals, and improving customer satisfaction! In real estate automation, employees can focus on activities that generate revenue, resulting in better productivity and higher profitability.
Benefit 2: Decrease Operational Costs
The second benefit of real estate automation is the ability to decrease operational costs. Manual tasks require time, effort, and money—all of which can significantly impact the overall functioning of the real estate business. Automating processes can save both time and money, resulting in a significant decrease in operational costs. In fact, nine out of ten companies we come across have missed lease rate escalations. By implementing automation in your real estate business, you’ll never miss a lease escalation again.
Benefit 3: Eliminate Human Error
Human error can be costly in any business and can be particularly damaging in the real estate industry. Automation reduces the likelihood of errors in real estate transactions. By automating processes such as data entry, calculations, and compliance checks, the potential for errors that can result in costly mistakes can be reduced. Real estate automation ensures that the work is carried out accurately and efficiently, without costly manual intervention.
Benefit 4: Reduce Manual Workload
As you know, real estate is a people-focused industry. Automation can optimize the processes, enabling real estate agents to focus on client interaction and sales. Automation in real estate eases the manual workload, freeing up time for other high-value tasks. Your team can provide an improved level of service by automating routine tasks. By doing so, you will see increased customer satisfaction and a higher chance of repeat business. In our webinar “3 Tasks Commercial Real Estate Owners Should be Automating,” we share exactly what tasks you should be automating. (Just submit your name and email address to watch!)
Benefit 5: Track Important Documents
Keeping track of important documents in real estate is vital, but it can be a challenging and time-consuming task. With real estate automation, it is much easier to track important documents, such as lease agreements and financial reports. Automated real estate management systems allow easy access to all important documents, ensuring that they are organized and up-to-date at all times.
Automating Real Estate With the Help of STRATAFOLIO
The five benefits outlined in this blog post are just the tip of the iceberg. Real estate automation can level up effectiveness and efficiency, decrease operational costs, eliminate human error, reduce the manual workload, and track important documents. By adopting automation in your real estate business, you can improve your bottom line and provide better value to your clients.
With STRATAFOLIO, you’ll have all of the benefits of real estate automation! STRATAFOLIO keeps track of all your important documents and integrates with QuickBooks for seamless financial management. Schedule a 1:1 demo today to learn more about how STRATAFOLIO can provide you with the benefits of automation!
